Ad Philosophies
FIRST, DO NO HARM.
We care, as do you, about everything that affects your organization. We will work to deepen the life cycle of each customer with for longevity and future profitability. We will ensure that no misleading advertising, marketing and sales techniques are employed and/or tolerated.
BIG BRANDS ARE BUILT ON BROAD SHOLDERS
We'll develop a full understand of your brands target audiences. This requires thoughtful analysis between every interaction between your brand and your consumers. By gaining this insight, we can foster the customer relationship progression from brand awareness through brand loyalty.
DON'T ADVERTISE—RELATE!
By understanding your clientele, we can activate what they will be loyal to and pay a premium for. Your ad narrative should focus on making the end user lives’ better. Thus, by making each customer relevant, they, in turn, can make your brand renowned.
CREATIVITY CUTS THROUGH THE CLUTTER
From early on I have been guided by the notion that great creative will not go unnoticed by the public. "One great ad will do the work of ten!" We speak up to each audience with honest messaging— establishing a relationship built on consumer confidence and trust.
OUTHINK—NOT OUTSPEND THE COMPETITION
Spend, but spend wisely. Our three-step approach; plan, place, and post. Advertising is only as good as the cost of the lead or sale it generates. We stay current on the media landscape and understand the media mix to reduce misspending and maximize your reach and effectiveness.
INFO + FLOW = KNOW
Public Relations is often misunderstood, and certainly underutilized. Awareness requires credibility and consistency as noticed by your actions. Our PR system is respectful, responsive, and provides proven connectivity and reputation enhancement opportunities throughout a wide array of channels and outlets.
STOP PLAYING THE GAME. BE A GAME CHANGER!
Bringing your shade of vanilla to the market is no longer acceptable. The marketing messages should shift to becoming a White Knight in the industry clearly portraying your corporate responsibility in a way that positively affects real lives and conveys trust.
DON'T FIX THE SYMPTOM, FIX THE SOURCE
We fix the tire instead of continually putting air into it. We don’t just look at the current facts but also look into foreseen future. Using contextual intelligence; hindsight—insight—foresight, we'll build on "best practices" as we continually seek out "next practices."
GOAL—SELF MANAGING COMPANY
Autonomy. Mutuality. Both goals can be developed through a thoughtful blend of both Human Relations (HR—Morale), and Public Relations (PR—Momentum). We work to fuse both internal and external communications into a seamless system. Our aim is yours—to make the complex, simple.