Current Trends

1.     A SHIFT FROM IMAGE TO IMPACT

With undisputable changes occurring in consumer connectivity, companies and organizations alike have the opportunity to make meaningful impact in the market instead of solely focusing on generating fans of their brand. This shift is not only proving to be very contributive to society but has also been very attractive to like-minded consumers who are willing to support a shared responsibility.   

2.     AN EMERGING ERA OF DATA CLOUT

That means understanding how powerful first-party data is and how to best utilize it. It also implores staying current on the continually changing consumer patterns, data sets and the digital platforms your customers are spending their time on.

3.     UNRESTRAINED REACH AND FREQUENCY DELIVERY 

Protecting free speech means first permitting free speech. This includes dissimilar views and opinions. This should apply to both personal commentary as well as professional communications. “At its best, the open internet should be a marketplace of ideas, content, and commerce.” —TTD  Accordingly, ad messages should be accessible, to anyone, anytime and anywhere with restriction. Our Constitutional heritage of free speech jurisprudence backs this notion up and we aim to contract with platforms that provide uninhibited delivery, without censorship or limitation.