Geofencing, CTV, + Streaming Audio Greatly Improves Ad Spend

Addressable (household + devise direct) technology delivers advertisers the competitive edge they’ve been looking for. Plus, none of their competitors are using it...correctly that is.

• Personal Injury Lawyers wanting to reach accident victims at ER centers, hospitals, and car repair centers

• Car dealers desiring to target competitor dealerships and measure foot traffic back to their showrooms.

• Retailer or franchise wants to run a customer loyalty program, so they build geo fencing around their own

  stores to drive repeat customers.

• Marketing Agency wants to white label and resell digital solutions to its clients.

  Accuracy and Affordability of Geofencing

  For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV or Radio Stations. Now, it’s possible for those with and without TV budgets to advertise through Connected TV and Streaming!

  6,000+ Geographic & Demographic Variables #Data

  When we say hyper local precision, we mean it. By combining CTV advertising, geofencing, layered in demographic variables to target your ideal consumer; we safeguard the ad spend by reaching those who are most likely to buy and are actively looking for a product or service. Moreover, we can measure foot traffic to your stores (conversation and lift data) for retailers or click-through rates for online campaigns with 100% transparent data dashboard.

  Majority of U.S. Households Have At least Two Streaming Services #Delivery

  Of U.S. households, 78% subscribe to at least one of Netflix, Hulu or Amazon Prime Video —and 55% of households have at least two of them. Meanwhile, 40% of adults use a streaming service daily. That’s according to data released late last month by Leichtman Research Group, Inc. as part of a study called Emerging Video Services 2020, which is the fourteenth annual version of the study. The numbers of subscribers who have one service and more than one has increased over time, as have the number who stream daily, the firm said.

  CTV Benefits

  Digital solutions offer advertisers access to the most targeted results in the market. Powered by The Trade Desk platform, getting the right message in front of the right person at the right time has never been more available.

• Target physical addresses using GPS data to serve ads with unmatched accuracy and affordability

• Layered data targets users based on keywords, context, and other online behaviors

• Abundant combinations of outlets (display, audio, video) to delivered the right messages

• Extraordinarily high engagement — up to 98% completion rates

• Precise measurement with 100% transparency of raw data

  1st Party Data = Big Win for Campaigns

  Have a list of customers or business addresses? Addressable geofencing can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking,

  Highly Precise Targeting is based off plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
  Highly Scalable Up to 1 million physical household and business addresses can be targeted per campaign. Provides Foot Traffic Attribution Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

  Multiple Formats Available Advertisers can utilize display ads, video ads, and streaming audio. Non-skippable immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming with up to 98% completion rate!

  CTV Advertising Reporting

  Tracking online conversions is one thing. But measuring offline conversions is something that couldn’t be done until now. We can track conversions both online and offline (i.e. those who came back to your store, desired location).